| dc.contributor.advisor | Březinová, Monika | |
| dc.contributor.author | Chládek, Lukáš | |
| dc.date.accessioned | 2021-12-09T08:29:07Z | |
| dc.date.available | 2021-12-09T08:29:07Z | |
| dc.date.issued | 2016 | |
| dc.date.submitted | 2016-03-30 | |
| dc.identifier.uri | https://dspace.jcu.cz/handle/20.500.14390/36519 | |
| dc.description.abstract | Diplomová práce je zaměřená na analýzu vybraných nástrojů marketingové komunikace a jejich zhodnocení ve vybraném podniku. | cze |
| dc.format | 82 | |
| dc.format | 82 | |
| dc.language.iso | cze | |
| dc.publisher | Jihočeská univerzita | cze |
| dc.rights | Bez omezení | |
| dc.subject | marketing | cze |
| dc.subject | komunikace | cze |
| dc.subject | mix | cze |
| dc.subject | AIESEC | cze |
| dc.subject | nástroje | cze |
| dc.subject | komunikační mix | cze |
| dc.subject | vztahy s veřejností | cze |
| dc.subject | podpora prodeje | cze |
| dc.subject | přímý marketing | cze |
| dc.subject | reklama | cze |
| dc.subject | strategie | cze |
| dc.subject | indikátory | cze |
| dc.subject | výkon | cze |
| dc.subject | hodnocení | cze |
| dc.subject | marketing | eng |
| dc.subject | communication | eng |
| dc.subject | mix | eng |
| dc.subject | AIESEC | eng |
| dc.subject | instruments | eng |
| dc.subject | communication mix | eng |
| dc.subject | analysis | eng |
| dc.subject | public relations | eng |
| dc.subject | sales promotion | eng |
| dc.subject | direct marketing | eng |
| dc.subject | advertising | eng |
| dc.subject | strategy | eng |
| dc.subject | indicators | eng |
| dc.subject | performance | eng |
| dc.subject | evaluation | eng |
| dc.title | Marketingová komunikace ve vybraném podniku | cze |
| dc.title.alternative | Marketing communication in selected enterprise | eng |
| dc.type | diplomová práce | cze |
| dc.identifier.stag | 41647 | |
| dc.description.abstract-translated | Diploma thesis is focused on selected instruments of marketing communication in selected enterprise, their analysis and also an evaluation. | eng |
| dc.date.accepted | 2016-06-06 | |
| dc.description.department | Ekonomická fakulta | cze |
| dc.thesis.degree-discipline | Obchodní podnikání | cze |
| dc.thesis.degree-grantor | Jihočeská univerzita. Ekonomická fakulta | cze |
| dc.thesis.degree-name | Ing. | |
| dc.thesis.degree-program | Ekonomika a management | cze |
| dc.description.grade | Dokončená práce s úspěšnou obhajobou | cze |
