| dc.contributor.advisor | Gehinová, Blažena | |
| dc.contributor.author | Šustrová, Jana | |
| dc.date.accessioned | 2021-11-22T11:55:07Z | |
| dc.date.available | 2021-11-22T11:55:07Z | |
| dc.date.issued | 2008 | |
| dc.date.submitted | 2008-04-30 | |
| dc.identifier.uri | https://dspace.jcu.cz/handle/20.500.14390/3933 | |
| dc.description.abstract | Diplomová práce se zabývá analýzou služeb cestovního ruchu ve vybrané oblasti - na Lipensku. Součástí práce je situační analýza, anylýza cestovního ruhu ze strany nabídky i poptávky a SWOT analýza. Poptávková strana trhu služeb cestovního ruchu byla zjištěna provedením marketingového výzkumu. Na základě těchto metod byly navrženy strategie, doporučení a možnosti dalšího rozvoje služeb cestovního ruchu na Lipensku. | cze |
| dc.format | 110 s., 24 s. obr. příloh. | |
| dc.format | 110 s., 24 s. obr. příloh. | |
| dc.language.iso | cze | |
| dc.publisher | Jihočeská univerzita | cze |
| dc.rights | Bez omezení | |
| dc.subject | Lipensko | cze |
| dc.subject | SWOT analýza | cze |
| dc.subject | marketingový výzkum | cze |
| dc.subject | služby cestovního ruchu | cze |
| dc.subject | Lipensko | eng |
| dc.subject | SWOT analysis | eng |
| dc.subject | marketing research | eng |
| dc.subject | tourism services | eng |
| dc.title | Strategie trhu služeb cestovního ruchu na regionální úrovni. | cze |
| dc.title.alternative | The strategy of tourism services in the region composition | eng |
| dc.type | diplomová práce | cze |
| dc.identifier.stag | 10094 | |
| dc.description.abstract-translated | The thema of this diploma work is ''A policy market of the travel movementservices at the regional level''. The selected region, which I chaose, is region "Lipensko" - the part of Šumava. The work is separate to five main chapters. The first theretical part explains primary questions of tourism. In next chapter I direct to first inform with this region. Follows a part, in which I describe this region from tourism point of view. I deal with prezent requirements for tourism in this region. I analyse the duality and reach of tourism services, mainly accommodation services, commissaryman services, transport services and additional services. I executed questionnaire inquiry for intent this chapter. There is developed analysis SWOT too. In the end of this chapter I plane solutions, which could get better situacion for tourism services and so hold standard on relatively high attendance this region. Marketing policy in chapter synthesis concentrate on the improvement services especially in the housing and commissaryman arrangements. Further were suggested recommendation and possibilities of the new forms tourism services. This ideological suggestions constitute expansion of services of provincial travel movement, services of religious travel movement, congressional services, sociality - cultural services, animation services, educational services, security services, wellnes and communal services. | eng |
| dc.date.accepted | 2008-06-10 | |
| dc.description.department | Ekonomická fakulta | cze |
| dc.thesis.degree-discipline | Obchodní podnikání | cze |
| dc.thesis.degree-grantor | Jihočeská univerzita. Ekonomická fakulta | cze |
| dc.thesis.degree-name | Ing. | |
| dc.thesis.degree-program | Ekonomika a management | cze |
| dc.description.grade | Dokončená práce s úspěšnou obhajobou | cze |
