| dc.contributor.advisor | Gehinová, Blažena | |
| dc.contributor.author | Škodová, Hana | |
| dc.date.accessioned | 2021-11-22T12:40:06Z | |
| dc.date.available | 2021-11-22T12:40:06Z | |
| dc.date.issued | 2010 | |
| dc.date.submitted | 2010-05-14 | |
| dc.identifier.uri | https://dspace.jcu.cz/handle/20.500.14390/4962 | |
| dc.description.abstract | Cílem diplomové práce je zhodnotit primární a sekundární potenciál rozvoje cestovního ruchu na území Strakonicka. Na základě provedené analýzy navrhnout možnosti strategického rozvoje cestovního ruchu s vymezením priorit a opatření.
Dílčím cílem práce je vymezení zkoumaného území a jeho situační analýza. Další část je zaměřena na sběr primárních (dotazníkové šetření) a sekundárních (literatura, internet, časopisy{&x2026;}) dat, SWOT analýzu a problémovou analýzu.
Závěr diplomové práce je věnován zhodnocení těchto analýz a návrhům nových možností rozvoje cestovního ruchu na Strakonicku s vymezením cílů, priorit a opatření. | cze |
| dc.format | 118 s., 20 s. obr. příloh | |
| dc.format | 118 s., 20 s. obr. příloh | |
| dc.language.iso | cze | |
| dc.publisher | Jihočeská univerzita | cze |
| dc.rights | Bez omezení | |
| dc.subject | cestovní ruch | cze |
| dc.subject | okres Strakonice | cze |
| dc.subject | rozvoj | cze |
| dc.subject | vize | cze |
| dc.subject | cíle | cze |
| dc.subject | priority | cze |
| dc.subject | opatření | cze |
| dc.subject | analýzy | cze |
| dc.subject | tourism | eng |
| dc.subject | area | eng |
| dc.subject | analysis | eng |
| dc.subject | primary and secondary potential | eng |
| dc.subject | priorities | eng |
| dc.subject | measures | eng |
| dc.title | Možnosti strategického rozvoje cestovního ruchu na Strakonicku | cze |
| dc.title.alternative | A possibilities of strategic tourism development in the area Strakonice | eng |
| dc.type | diplomová práce | cze |
| dc.identifier.stag | 14957 | |
| dc.description.abstract-translated | The title of the thesis is The Possibilities of Strategic Tourism Development in the Strakonice District and it was written in the academic year 2009/2010.
The aim of the thesis is to evaluate the primary and secondary potential of tourism development in the Strakonice district, to suggest the possibilities of strategic tourism development and define its priorities and precautions on behalf of the executed analysis.
The partial aim of the thesis is defining the examined area and its situation analysis. The other part focuses on collecting the primary (questionnaire survey) and secondary (literature, internet, magazines...) data, SWOT analysis and problem analysis.
The conclusion of the thesis is dedicated to evaluating these two analyses, explaining the priorities and measures, that should increase the numbers and level of tourism in given region. Nonetheless does the conclusion of the thesis include confirming or contradicting operational hypothesis set in advance.
After evaluation of recent state of sights of culturally-historical interest, natural potential, accommodation and catering facilities, traffic and supporting infrastructure, economical situation, tourism organisations and SWOT analysis, a vision for the forthcoming period of time was set. According to this vision, the Strakonice district should, thanks to its varied places of attractiveness offer, become a competitive and prospering area in terms of tourism. For reaching this state, the conclusion sets four aims, which are further concretized in respective priorities and measures. These aims, priorities and measures are based on the conceptions of tourism evolution for both Czech Republic and South Bohemian Region. The given aims include development and improvement of tourism infrastructure and services, increasing the propagation of given district, improvement of the recent state and building a new traffic infrastructure and transport services. The last aim focuses on wider interconnection of tourism subjects, which requires opening a destination management office at first place. | eng |
| dc.date.accepted | 2010-06-17 | |
| dc.description.department | Ekonomická fakulta | cze |
| dc.thesis.degree-discipline | Obchodní podnikání | cze |
| dc.thesis.degree-grantor | Jihočeská univerzita. Ekonomická fakulta | cze |
| dc.thesis.degree-name | Ing. | |
| dc.thesis.degree-program | Ekonomika a management | cze |
| dc.description.grade | Dokončená práce s úspěšnou obhajobou | cze |
