| dc.contributor.advisor | Broučková, Iveta | |
| dc.contributor.author | Blažková, Lenka | |
| dc.date.accessioned | 2021-11-25T06:50:26Z | |
| dc.date.available | 2021-11-25T06:50:26Z | |
| dc.date.issued | 2015 | |
| dc.date.submitted | 2015-09-11 | |
| dc.identifier.uri | https://dspace.jcu.cz/handle/20.500.14390/7275 | |
| dc.description.abstract | Cílem práce bylo na základě teoretických podkladů a jejich praktické aplikace v České republice identifikovat využívané typy Guerrilla marketingu na českém trhu a navrhnout možnosti pro konkrétní firmu. | cze |
| dc.format | 67 | |
| dc.format | 67 | |
| dc.language.iso | cze | |
| dc.publisher | Jihočeská univerzita | cze |
| dc.rights | Bez omezení | |
| dc.subject | guerrilla marketing | cze |
| dc.subject | marketingová komunikace | cze |
| dc.subject | podpora prodeje | cze |
| dc.subject | případová studie | cze |
| dc.subject | guerrilla marketing | eng |
| dc.subject | marketing communication | eng |
| dc.subject | sales promotion | eng |
| dc.subject | case study | eng |
| dc.title | Guerrilla marketing | cze |
| dc.title.alternative | Guerrilla marketing | eng |
| dc.type | diplomová práce | cze |
| dc.identifier.stag | 38914 | |
| dc.description.abstract-translated | The aim of the thesis was to identify used types of Guerilla marketing in Czech market on the basis of theoretical material and its practical application in the Czech Republic and to suggest options for a particular company. | eng |
| dc.date.accepted | 2015-10-07 | |
| dc.description.department | Ekonomická fakulta | cze |
| dc.thesis.degree-discipline | Obchodní podnikání | cze |
| dc.thesis.degree-grantor | Jihočeská univerzita. Ekonomická fakulta | cze |
| dc.thesis.degree-name | Ing. | |
| dc.thesis.degree-program | Ekonomika a management | cze |
| dc.description.grade | Dokončená práce s úspěšnou obhajobou | cze |
