| dc.contributor.advisor | Beránek, Ladislav | |
| dc.contributor.author | Yuan, Fei | |
| dc.date.accessioned | 2026-01-06T11:36:32Z | |
| dc.date.available | 2026-01-06T11:36:32Z | |
| dc.date.issued | 2023 | |
| dc.date.submitted | 2023-04-30 | |
| dc.identifier.uri | https://dspace.jcu.cz/handle/20.500.14390/47638 | |
| dc.description.abstract | Exploring companies with active social media accounts increases the number of marketing opportunities. And explore what new, complex and uncontrollable factors social media has introduced to consumer behaviour | cze |
| dc.format | 65 pages 14543 words | |
| dc.format | 65 pages 14543 words | |
| dc.language.iso | eng | |
| dc.publisher | Jihočeská univerzita | cze |
| dc.rights | Bez omezení | |
| dc.subject | active social mediamarketconsumerbehaviour | cze |
| dc.subject | active social mediamarketconsumerbehaviour | eng |
| dc.title | Advertising on social networks | cze |
| dc.title.alternative | Advertising on social networks | eng |
| dc.title.alternative | Reklama na sociálních sítích | cze |
| dc.type | bakalářská práce | cze |
| dc.identifier.stag | 67624 | |
| dc.description.abstract-translated | Exploring companies with active social media accounts increases the number of marketing opportunities. And explore what new, complex and uncontrollable factors social media has introduced to consumer behaviour | eng |
| dc.date.accepted | 2023-05-30 | |
| dc.description.department | Ekonomická fakulta | cze |
| dc.thesis.degree-discipline | Economic Informatics | cze |
| dc.thesis.degree-grantor | Jihočeská univerzita. Ekonomická fakulta | cze |
| dc.thesis.degree-name | Bc. | |
| dc.thesis.degree-program | Engineering and Informatics | cze |
| dc.description.grade | Dokončená práce s úspěšnou obhajobou | cze |
