| dc.contributor.advisor | Dvořák, Vladimír | |
| dc.contributor.author | Šindelíř, Michal | |
| dc.date.accessioned | 2021-11-22T12:40:23Z | |
| dc.date.available | 2021-11-22T12:40:23Z | |
| dc.date.issued | 2010 | |
| dc.date.submitted | 2010-05-14 | |
| dc.identifier.uri | https://dspace.jcu.cz/handle/20.500.14390/4981 | |
| dc.description.abstract | Práce analyzuje sportovně-rekreační aktivity a služby na území Novohradských hor a Novohradského podhůří a jejich potenciál do budoucna. Cílem práce dále bylo navržení opatření ke zlepšení situace v mikroregionu, tvorba produktu cestovního ruchu (návrh projektu cykloturistické naučné stezky) a tvorba marketingového mixu destinace. Na základě analýz destinace a terénního šetření, byly zodpovězeny dvě dopředu stanovené hypotézy. V práci byl též kladen důraz na zformulování pohledu na vývoj a propagaci mikroregionu. | cze |
| dc.format | 113 s., 15 s. obr. příloh. | |
| dc.format | 113 s., 15 s. obr. příloh. | |
| dc.language.iso | cze | |
| dc.publisher | Jihočeská univerzita | cze |
| dc.rights | Bez omezení | |
| dc.subject | Novohradské hory | cze |
| dc.subject | cestovní ruch | cze |
| dc.subject | služby | cze |
| dc.subject | analýza | cze |
| dc.subject | mikroregion | cze |
| dc.subject | sportovně-rekreační aktivity | cze |
| dc.subject | sportovně-rekreační zařízení | cze |
| dc.subject | sport | cze |
| dc.subject | rekreace | cze |
| dc.subject | atraktivita cestovního ruchu | cze |
| dc.subject | projekt | cze |
| dc.subject | naučná stezka | cze |
| dc.subject | cykloturistika | cze |
| dc.subject | outdoorová aktivita | cze |
| dc.subject | dopravní infrastruktura | cze |
| dc.subject | destinace | cze |
| dc.subject | marketingový mix | cze |
| dc.subject | udržitelný cestovní ruch. | cze |
| dc.subject | Novohradske mountains | eng |
| dc.subject | tourism | eng |
| dc.subject | services | eng |
| dc.subject | analys | eng |
| dc.subject | microregion | eng |
| dc.subject | sports and recreational activities | eng |
| dc.subject | sports and recreational facilities | eng |
| dc.subject | sport | eng |
| dc.subject | recreation | eng |
| dc.subject | tourism attractivity | eng |
| dc.subject | project | eng |
| dc.subject | nature trail | eng |
| dc.subject | cyclo-tourism | eng |
| dc.subject | outdoor activity | eng |
| dc.subject | traffic | eng |
| dc.subject | destination | eng |
| dc.subject | marketing mix | eng |
| dc.subject | sustainable tourism. | eng |
| dc.title | Analýza sportovně-rekreačních aktivit v zázemí Novohradských hor | cze |
| dc.title.alternative | Analysis of sports and recreational activities in the "Novohradske mountains" region | eng |
| dc.type | diplomová práce | cze |
| dc.identifier.stag | 15005 | |
| dc.description.abstract-translated | Project analyses sports and recreational services of Tourism area of Novohradske mountains and Novohradske foothills and completly characterize potencial of this part Tourism in the location, through some analysis. Concretely is here used situational analysis, STEP analysis, destination demand analysis and analysis of competitive advantage. Than it was estabilished analysis of sports and recreational Tourism services (and the others supplementary services). The point of project was proposition of product portfolio and marketing mix of destination which was coming out of these analasys and field survey (form of questionnaire). It was putting the accent on frame of view on progression and propagation of destination. Through hypotheses were solved classification of sports and recreational Tourism services and traffic or tourist notation seen tourists eyes. At the end was prepared the project of the theme "Cycle nature trail". | eng |
| dc.date.accepted | 2010-06-17 | |
| dc.description.department | Ekonomická fakulta | cze |
| dc.thesis.degree-discipline | Obchodní podnikání | cze |
| dc.thesis.degree-grantor | Jihočeská univerzita. Ekonomická fakulta | cze |
| dc.thesis.degree-name | Ing. | |
| dc.thesis.degree-program | Ekonomika a management | cze |
| dc.description.grade | Dokončená práce s úspěšnou obhajobou | cze |
